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7 Steps to an effective online survey

To run an effective online survey you should follow seven simple steps:

  1. Identify the purpose of your survey. Ask yourself what is it that you want to learn? It can be anything from product satisfaction or service quality evaluation to an e-store evaluation.
  2. Identify your target audience. This will help you to create the best questions and get the most accurate answers.
  3. Create your questionnaire. The questions should be clear and straight to the point; the survey itself shouldn't take more than 10-15 minutes – this way you will attract more respondents.
  4. Format your survey. Your survey should be easy to read - do not use excessive graphics and/or unusual fonts that will take ages to load - after all it’s about the information you gather, not the survey itself. Make sure the questions are put in the logical order and that all possible answer options are covered.
  5. Motivate people to participate. You can encourage people to participate in a lot of ways including material incentives or just sharing the results of the survey with your members.
  6. Test and launch the survey. It’s a good idea to test your survey prior to sending it out. You can send it to a smaller group of people, i.e. your own department, and consider their feedback. Once you’re happy with your survey it’s time to send it out. If you’re emailing the URL to the survey, make sure the link is valid and the subject line is relevant.
  7. Analyse the survey results. Make sure you don’t forget the main objective of the survey when analysing the results. With the information you’ve gathered you now should be able to easily identify your next actions.

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